The company's M.D. originally trained as an electrician and is proud of his 'tradesman' credentials. All of our staff and especially our engineers are encouraged to value their skills and take pride in their work. As a small company the M.D. is still able to be directly involved in planning, delivering and overseeing engineer's development. This is a measure of the importance we place on training. The Home Owner: There is no doubt that working in a home demands the most careful approach, attention to detail and the highest level of installation skills. Prior to the company's official incorporation the principals installed house alarms on a part-time, second-income basis. In intruder alarm terms, this is where we cut our back teeth and where we acquired our workmanship skills.
Our time in the building industry has been of enormous benefit. We know how houses are built from the slab up and this experience is one of the reasons we're able to run wires and conceal wires with the minimum disruption leaving the customer with an impeccable installation. The House Builder: In our early days we saw the house-builder as an important market sector - a sector where we might win multiple orders. Over a period of twenty years we built the business to the point where we had ten engineers working solely on new houses. We were completing four alarm systems a day for companies such as McAlpines, Wimpey, Charles Church, Lovells, David Payne, Barretts - and many more.
We purposely down-sized our involvement in this sector but we still like working onsite and would welcome the opportunity to quote for the smaller, local sites. We no longer think of ourselfs as a sub-contractor but we believe that when it comes to the house-builder, few have our depth of experience..
The Business Customer: For legitimate reasons the UK police forces and insurance companies place stringent requirements on alarm companies wishing to connect systems for police response. Birmingham City Police (now The West Midlands Police) were always the constabulary with the strongest alarm policy. Their criteria, although strict, was very simple. "If your company is good enough to gain membership of the NSCIA (now NACOSS) we will include it on our list of recognised firms". On the 20th march 1991 'Audible Alarms' was accepted as a NSCIA approved installer and from then on able to install police-calling systems wherever they are required.
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